Hit Ratio Reports
Overview
Section titled “Overview”The hit ratio measures how many quotes you send result in a bound policy. A higher hit ratio means your pricing is competitive and producers are closing more business. Use these reports to identify which states, product lines, or producers are underperforming so you can investigate and improve.
Hit Ratio = Bound Policies ÷ Quotes Sent × 100
Navigating to Hit Ratio Reports
Section titled “Navigating to Hit Ratio Reports”Reports menu with Hit Ratio Reports highlighted
Go to Reports > Hit Ratio from the main menu.
Report Dimensions
Section titled “Report Dimensions”Hit ratio report filter panel showing breakdown options: by state, by producer, by month, by year, by product line
Choose how to break down the data:
| Dimension | What it shows |
|---|---|
| By State | Geographic hit ratio — identify where you are most/least competitive |
| By Producer | Per-producer conversion — identify top performers and those who may need support |
| By Month | Seasonal trends within a year |
| By Year | Year-over-year comparison |
| By Product Line | Which lines have the best and worst conversion |
Reading the Results
Section titled “Reading the Results”Hit ratio report table with state, quotes sent, policies bound, and hit ratio percentage columns, sorted by hit ratio descending
| Column | Description |
|---|---|
| Dimension | State, producer, month, etc. |
| Quotes Sent | Number of quotes generated in this period |
| Policies Bound | Number that resulted in issued policies |
| Hit Ratio % | Bound / Sent × 100 |
Interpreting Hit Ratio Results
Section titled “Interpreting Hit Ratio Results”| Hit Ratio | What it suggests |
|---|---|
| Above 70% | Strong conversion — your pricing is competitive in this area |
| 50–70% | Average — review pricing or producer relationship |
| Below 50% | Low conversion — investigate pricing, underwriting strictness, or producer engagement |
Lawyers Hit Rate
Section titled “Lawyers Hit Rate”A specialized hit rate report is available for the Lawyers product line, with state-level and producer-specific breakdowns. Access it under Reports > Hit Ratio > Lawyers Hit Rate.