Retention Reports
Overview
Section titled “Overview”Retention reports show how many of your expiring policies are renewed versus allowed to lapse or non-renewed. This is one of the most important metrics in insurance management — retaining existing clients is more cost-effective than writing new business.
Retention Rate = Renewed Policies ÷ (Renewed + Non-Renewed) × 100
Navigating to Retention Reports
Section titled “Navigating to Retention Reports”Reports menu with Retention Reports highlighted
Go to Reports > Retention from the main menu.
Available Report Views
Section titled “Available Report Views”Retention report filter panel showing breakdown selector: by year, by state, by producer, and time period options
| View | What it shows |
|---|---|
| By Year | Annual retention rate and premium trends |
| By State | Which states have the strongest and weakest retention |
| By Producer | Per-producer retention — identifies where relationships may need attention |
| Monthly vs Yearly | Month-by-month trends within a year; year-over-year comparison |
Reading the Results
Section titled “Reading the Results”Retention report table with columns for state or producer, renewed count, non-renewed count, premium retained, premium lost, and retention rate percentage
| Metric | How it is calculated |
|---|---|
| Retention Rate | Renewed ÷ (Renewed + Non-Renewed) × 100 |
| Premium Retained | Sum of gross premiums for renewed policies |
| Premium Lost | Sum of gross premiums for non-renewed policies |
| Average Premium | Total premium ÷ policy count |
Acting on Retention Data
Section titled “Acting on Retention Data”- A declining retention rate by state may indicate pricing is no longer competitive in that market.
- A low retention rate for a specific producer may indicate a relationship problem or that the producer is placing business elsewhere.
- A sharp drop in a particular month may point to a specific batch of renewals that were not properly solicited.